A New Market Era For Htc

With a mission to be an original equipment maker or OEM to mobile device makers running the Windows Mobile platform, the Taiwan-based High Tech Computer Corporation or better known in the markets as HTC, has become the world’s largest Windows-based smartphone maker for both its OEM clients and direct consumers.  It is estimated that it has a clear 80% commanding hold on all Windows gadgets ever built.

That includes PDAs, PocketPCs and Mobile phones.  It has outstanding OEM deals with brands like Palm, Sharp, Dell, Fujitsu-Siemens and HP/Compaq as well as with mobile telecoms carriers like Vodafone, Orange, O2, Cingular, NTT DoCoMo and T-Mobile.  But the brand also found its way in the hands of the larger smartphone consumers with starting in 2004 with the likes of HTC Touch, HTC Magic and HTC Hero just to mention a few.

A New Ballgame Under Its Control

It’s no secret that Microsoft’s Windows Mobile has been instrumental in making HTC what it is today, but as they say, life must go on.  And in the business world, that means latching your products to a rising star and letting go one that is fading.  In this case, the Windows Mobile is sure to go the way of the dinosaurs soon enough if Gartner Research and the opinions of pundits are any indication.

From its peak of 24% market share in 2004 as the third most widely used smartphone OS, Windows Mobile has been losing ground year after year ending up at 14% in 2008 with more than half of that decimated in one year alone.  It now commands a mere 7.9% share in 5th place after the Android and iPhone OS overtook it in 3rd and 4th place,  respectively, after Nokia at number one and Blackberry second.

That is why its rivals in the smartphone business have all but given up on the Widows OS.  Acer and Samsung will no longer make smartphones running Windows in favor of Android.  So will Motorola who will throw its support exclusively to Android.  HTC’s main competitor after Blackberry, Palm has likewise abandoned Windows in favor of Android

But HTC is not about to abandon Windows.  It may have launched the world’s first Android smartphone with the HTC Dream OEM’ed to T-Mobile and rebranded as G1 and lately given Google the hardware muscle to brand its first mobile phone as the Nexus One, but HTC has been playing it safe releasing handsets in both platforms.

Apart from its initial Android offering in the HTC Hero, Dream and Magic, it is releasing two new Android handsets for 2010.  It is clearly adopting a more prudent product mix strategy supporting both and possibly other smartphone OS like the BREW it uses for its upcoming HTC Smart.  The recent CeBIT and Mobile World Congress unveiled new HTC smartphones in both platforms to be released in the first half of 2010.  You have Android smartphones like the HTC Desire and HT Legend as well as Windows Mobile smartphones in the HTC Touch Pro 2 (Tilt2 in AT&T) and the HTC Touch Diamond 2.

Pundits are quick to point that HTC is taking the safest marketing route, playing for both a sunset and a sunrise OS.  2010 is looking like a new ball game for HTC.

About the Author

To get more info on HTC then pay a visit to http://www.moby1.co.uk. They compare contracts for all HTC phones. You can also search through the best deals available for PAYG phones

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